Everyone is using social media to connect with others these days. And that’s exactly where you should be marketing your crafty business, too! But with new social media platforms popping up all the time, how do you choose which ones to use? Where do you start? What should you post? And how do you fit this into your already busy day?  Come join us for this jam-packed 4-week, 8-lesson workshop where Shirley and Jeri’ will help you wade through the social media waters so you'll be ready to jump in the deep end with both feet! J

In this class we will focus on Facebook, Twitter, Pinterest, YouTube, Linked In, Google +, Blogging, and Newsletters.

Lesson 1: Marketing Overview, Defining Your Target Audience, Creating Marketing Goals, Current Social Media Statistics
Lesson 2: Blogging – All roads lead home - What your blog should be and how to tend to it
Lesson 3: Facebook  – Personal vs Business Page, Set Up, Posting, Advertising, Tracking and Analytics
Lesson 3: Twitter – Pros and Cons, Hashtags, URL Shorteners, and an Introduction to Twitter Tools
Lesson 4: Pinterest and YouTube – Why and How
Lesson 5: Linked In and Google + - Why and How
Lesson 6: Productivity Tools
Lesson 7: Newsletters – What, how, when?
Lesson 8: Organizing, Scheduling and More – Creating and Using an Editorial Calendar, Best and Worst Times to Post


INSTRUCTOR: Jeri Parks and Shirley Pando

START DATE: 29th October 2014

COST: $65.00 USD